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Benefits ROI		ROI Overview The MarketShare solution offers a strong ROI proposition for most scenarios by allowing key marketing and products groups to focus on the issues and opportunities with the greatest business value. Issues are anything going on in the Field related to the "marketing mix" that are inhibiting sales and can be addressed by headquarters personnel. The chart below illustrates the value of knowing (versus guessing) what will impact the business the most. The complete ROI story is based on the following four quantifiable benefits of using MarketShare. A. More comprehensive understanding of issues and oppurtunities The first benefit that drives ROI is a more comprehensive understanding of issues and opportunities around the World. The discovery and resolution of any significant issues that may have otherwise gone unnoticed will add directly to the top-line. B. Increased accuracy of prioritization The second benefit that drives ROI is the ability to accurately prioritize issues and opportunities. Whether written or not, most product groups believe they have some grasp of the top ten concerns impacting their products. Since there is not a systematic process for determining priority, and there are many internal and conflicting opinions, it is unlikely to reach is internal consensus or complete accuracy. C. Faster detection and action The third benefit that drives ROI is the ability to detect and understand issues and opportunities immediately versus six months later when they become a "fire drill" and are obvious to everyone. Most issues have a "window of opportunity"…after which point the impact of addressing them is greatly diminished and the focus is on a new wave of issues. D. Higher closure rate Once an issue or opportunity is fully understood it's still not a given that a proposed remedy or solution will really address it. In fact, as many as half of all marketing initiatives could be well intentioned, but not really change the market behavior. The MarketShare solution can easily increase the success rate with full workflow-driven investigations on an issue. To have ROI estimated for your specific organization and situation, please contact ListenPoint Sales for a consultation.